Tune.Abl is a premier record label and production house built by artists, for artists. We bridge the gap between technical precision and musical soul, focusing on the two pillars of a successful modern release: Audio Post-Production and Global Distribution.
Driven by the vision of co-founders Ashbin Paulson, a leading figure in South Indian Independent and Hip Hop engineering, and Irfan Erooth, a renowned Sufi and classical musician, Tune.Abl offers a transparent, artist-first ecosystem.
In 2025 alone, we facilitated the release of 300+ tracks, managing the catalogs of some of India’s most prominent independent artists and production houses. Our commitment to sonic excellence is reflected in the numbers: songs mixed and mastered by our team surpassed a staggering 1.1 billion accumulated streams last year.
We aren’t a corporate machine, we are your creative partner.
Whether you are an independent artist dropping your debut single or a seasoned creator scaling your reach, we handle the technical complexities from the first mix to the final stream.
Precision in sound. Power in distribution. Stay focused on the art.
FOR
ARTISTS.
BY
ARTISTS.
A Transparent Alternative
Built by Artists, For Artists.
Tune.Abl is a transparent alternative to the corporate machine, born from a decade in the trenches of the Indian music scene. In 2025 alone, we powered 300+ releases and crossed 1.1 billion cumulative streams for tracks mixed and mastered by our team.
Beyond the numbers, we are the trusted hands managing the catalogs of India’s most influential independent creators and production houses through our strategic partnership with CultPulp, including Sushin Shyam, Aashiq Abu, Sameer Thahir, Muhsin Parari, and Sithara Krishnakumar. With a legacy that includes over 600 stage performances by our founders, we understand the pressure of the spotlight and the precision of the studio. We handle the complexities of the industry so you can stay focused on the art.
Who We Work With
ARTIST ROSTER
ASHBIN
PAULSON &
IRFAN
EROOTH
Bridging Art & Technology
Tune.Abl is led by co-founders Ashbin Paulson and Irfan Erooth, both Avid-certified engineers and CMR University alumni. Ashbin brings immense technical weight to the label, having mixed projects that surpassed 1.1 billion cumulative streams in 2025 alone. Paired with Irfan, a touring Hindustani classical and Sufi musician with deep musical roots who provides the creative empathy and performance-driven perspective essential to the brand. Together, they bridge high-end engineering with artistic soul, offering a partnership built on professional mastery and firsthand industry experience.
Click to read more about
DISTRIBUTE
YOUR MUSIC
Premium distribution.
Radical transparency.
High-impact marketing.
